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Writer's pictureHannes Hennche

Rey Flemings and the World of Ultra-High-Net-Worth Luxury


In a world where the lifestyles of the rich and famous often appear distant and unattainable, The Private Chef Podcast recently featured a remarkable guest who is breaking down the barriers between the world's wealthiest individuals and their dreams. Rey Flemings, one of the premiere fixers of global elite and the founder of Myria, an elite company specializing in catering to the desires of Ultra-High-Net-Worth Individuals with an average net worth of $600 million, shared his extraordinary journey and vision for transformative change in the luxury service industry.



Connecting the Dots: Ray Flemings' Unconventional Journey


Rey Flemings' journey from Memphis to the global elite is a testament to the unpredictable nature of life. As Steve Jobs famously said, "You can't connect the dots looking forward, only looking back." Ray's unexpected path began when a mentor acquired his company in the '90s, leading him to run a presentation lab for UHNWIs. These interactions became his education in wealth dynamics. He later ventured into tech entrepreneurship while still engaging with high-net-worth individuals, which eventually led him to the realization that there was a disparity in access between celebrities and the wealthy, inspiring the creation of Myria.




Bridging the Access Gap: Myria's Unique Approach


One of the key insights that Rey shared on the podcast was the understanding that money alone cannot buy everything, especially exclusive experiences that require more than just financial wealth. The true keys to accessing these opportunities lie in one's reputation and character, qualities that are earned rather than purchased. This insight is at the core of Myria's approach, which introduces a reputation score, the Myria score, to its members. This score rewards social responsibility and kindness, making individuals more welcome in exclusive circles worldwide, while discouraging rude or bad behavior.




Fostering a Community of Kindness: Myria's Mission


Myria's mission is not just about catering to the wealthy but about fostering a community of kindness, generosity and quality over profit. The platform filters out individuals whose behavior isn't aligned with its values, encouraging self-selection and personal growth. This approach resonates with the private chef industry, where agencies often tolerate obnoxious wealthy clients for profit. Myria's commitment to quality ensures that chefs can focus on providing exceptional service without unnecessary stress.




A Two-sided Marketplace


Myria operates as a two-sided marketplace, similar to Silicon Valley giants like Uber and Airbnb. On one side, ultra-high-net-worth clients form a community with social features and a super concierge. On the other side, private chefs, brands, sports teams, and concierge services provide unique offerings. Myria’s platform welcomes chefs and service providers to join. Providers submit their offers for approval. Much like Uber users in need, like someone in Beverly Hills seeking a private chef, will send anonymous requests. Chefs approved their app and can view these requests from affluent Myriad members and respond if they see a fit. Myria offers a white-glove service to match the best chef to the client, streamlining the process for both parties. It's an expanding opportunity for chefs in various settings, from boats to private events, with growing demand as our platform expands.




Unique Requests and Unconventional Security


Rey mentions that Myria has fulfilled the most unique requests Myria in recent years. From obtaining a Norton note linked to a former San Francisco mayor to handling complex security situations, Myria's services go far beyond the ordinary. The security aspect, in particular, is fascinating, as former Navy SEALs and military experts find new careers safeguarding UHNWIs.




The Pursuit of Fulfillment Beyond Wealth


Rey Flemings and Myria understand that wealth, while significant, doesn't guarantee happiness or fulfillment. Many wealthy individuals grapple with the "success condition," realizing that money alone doesn't bring happiness, harmonious relationships, or good health. Myria's role is to assist clients in navigating these challenges, combatting the isolation that often accompanies success, and helping them shift their focus toward holistic, fulfilling lives and community betterment.




Trust as the Foundation of the Financial System


Rey emphasizes the fundamental role of trust in the global financial system. Regardless of personal success, trust, not really money, is the cornerstone of the financial world. The wealth gap must not become insurmountable, and collaboration and social responsibility are key to preserving our world.



Rey Flemings and Myria are on a mission to bridge the gap between wealth and fulfillment, recognizing that true happiness goes beyond financial success. Their unique approach, emphasis on reputation and character, and commitment to fostering a positive community make them a beacon of change in the luxury service industry. As we navigate the complexities of our global society, Myria's vision of success, one that celebrates positive social responsibility and genuine connections is both inspiring and necessary.



Listen to the full interview with Rey Flemings on The Private Chef Podcast.


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